Entumoto Tented Safari Camp, Masai Mara
The green valley and mess area of Entumoto Safari Camp

Our Story

Entumoto Safari Camp is built on shared passion, a dedication to East Africa and a deep commitment to the Maasai Mara. The camp was established in 2009, founded on a partnership between Swedish entrepreneur Karl von Heland and Rimoine Ole Kararei, a young Maasai studying at Nairobi University.

A partnership rooted in shared passion for East Africa

Karl's connection to East Africa is generational: his grandfather, Erik von Heland, managed Karen Blixen's famous coffee farm outside Nairobi from 1919 to 1922. Karl and his wife, Eva Hamilton, who spent five years of her childhood in Ethiopia, have since spent 45 years taking safaris across East Africa.

That connection led Karl to seek a local partner. He met Rimoine through his relative Kjell Nordenskiöld, who helped support Maasai students attending university. When Karl set out to build a safari camp offering an authentic, high-quality experience, he asked Rimoine to find the perfect location. Rimoine succeeded, finding a beautiful, quiet valley adjacent to the Maasai Mara Reserve — the site of Entumoto today. Early investment also came from friends with their own history in Kenya, including Anders Abenius, whose love for the country was sparked while reporting on the legendary Safari Rally in 1989.

“I had been searching for the right opportunity in East Africa for twenty years. When Rimoine showed me this valley and said he wanted to help create a camp here, I knew my dream was about to come true.”

— Karl von Heland, founder of Entumoto

Entumoto partners & ownership

Construction began in 2009. The original investors were Karl's friends who were passionate about the project, including former journalist and media entrepreneur Anders Abenius, who remains an active co-owner.

The ownership group now includes Kajsa von Geijer (former HR and Sustainability Director at Thule), Susanne Hobohm (investor and former journalist), Rimoine Ole Kararei, and three long-term team members: Festus Mbindyo (CFO), John Murage Ndirangu (Camp Manager) and Isaac Kasura (Senior Guide).

We believe that every member of the Entumoto team counts, and this local ownership is central to our commitment to the community and the standards we maintain.

Karl von Heland & Rimoine Ole Kararei

Karl von Heland & Rimoine Ole Kararei

Founders of Entumoto and Mara Siana Conservancy

Anders Abenius

Anders Abenius

Partner of Entumoto since 2008

Susanne Hobohm

Susanne Hobohm

Partner of Entumoto since 2016

Kajsa von Geijer

Kajsa von Geijer

Partner of Entumoto since 2017